The morning after the great Chicago fire, a group of merchants stood on State Street, looking at the smoking remains of what had been their stores. They went into a conference to decide if they would try to rebuild, or leave Chicago and start over in a more promising section of the country. They reached a decision-all except one-to leave Chicago.

The merchant who decided to stay and rebuild pointed a finger at the remains of his store, and said, “Gentlemen, on that very spot I will build the world’s greatest store, no matter how many times it may burn down.”

That was more than fifty years ago. The store was built. It stands there today, a towering monument to the power of that state of mind known as a BURNING DESIRE. The easy thing for Marshal Field to have done would have been exactly what his fellow merchants did. When the going was hard, and the future looked dismal, they pulled up and went where the going seemed easier.

Mark well this difference between Marshal Field and the other merchants, because it is the same difference which distinguishes Edwin C. Barnes from thousands of other young men who have worked in the Edison organization. It is the same difference which distinguishes practically all who succeed from those who fail. Every human being who reaches the age of understanding of the purpose of money, wishes for it. Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.

The method, by which DESIRE for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz:

First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter).

Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.)

Third. Establish a definite date when you intend to possess the money you desire.

Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.

Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.

Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.

It is important that you follow the instructions described in these six steps. It is especially important that you observe, and follow the instructions in the sixth paragraph. You may complain that it is impossible for you to “see yourself in possession of money” before you actually have it. Here is where a BURNING DESIRE will come to your aid. If you truly DESIRE money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to become so determined to have it that you CONVINCE yourself you will have it. Only those who become “money conscious” ever accumulate great riches. “Money consciousness” means that the mind has become so thoroughly saturated with the DESIRE for money, that one can see one’s self already in possession of it.

To the uninitiated, who has not been schooled in the working principles of the human mind, these instructions may appear impractical. It may be helpful, to all who fail to recognize the soundness of the six steps, to know that the information they convey, was received from Andrew Carnegie, who began as an ordinary laborer in the steel mills, but managed, despite his humble beginning, to make these principles yield him a fortune of considerably more than one hundred million dollars.

It may be of further help to know that the six steps here recommended were carefully scrutinized by the late Thomas A. Edison, who placed his stamp of approval upon them as being, not only the steps essential for the accumulation of money, but neccessary for the attainment of any definite goal.

The steps call for no “hard labor.” They call for no sacrifice. They do not require one to become ridiculous, or credulous. To apply them calls for no great amount of education. But the successful application of these six steps does call for sufficient imagination to enable one to see, and to understand, that accumulation of money cannot be left to chance, good fortune, and luck. One must realize that all who have accumulated great fortunes first did a certain amount of dreaming, hoping, wishing, DESIRING, and PLANNING before they acquired money.

I beg you, just take a look at my website [http://www.thatcertainway.com] and if you are really interested in more exciting information with out for my articles. My name is Al Sowerby I am an information publisher. My dream is to change peoples lives through the information on self-help which I continue to send out.

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When it comes to your business, are you playing it safe or are you putting it all out on the line?

You are the only person on earth who can answer that question. But, the catch is, you have to answer honestly. There is no point in trying to fool yourself.

Somewhere inside of you, do you know that you could be playing a bigger game, reaching more people, raising your bar, thinking bigger, and getting bigger results? If these feelings resonate with you, you have to be honest with yourself about whether or not you’ve been playing small.

I had to do this myself some time ago. I realized that I had achieved a good deal of business success by most people’s standards. But, I also knew that I had been playing it safe, that I hadn’t been putting it all on the line as I had in earlier years of my business. I had become a little bit complacent.

So, I made the decision to step up.

If you discover that you have indeed been playing it safe, the first thing you must do is make a decision. Make the decision to step up.

If you want to reap the huge rewards, you need to take the big risks. You need to make that leap of faith.

I highly recommend that you read Napoleon Hill’s book, Think and Grow Rich, to help you make this decision to step up. It will give you the insight and inspiration to help you recapture that feeling of burning desire.

How long has it been since you’ve really felt a burning desire to do anything? Not just a desire, but a burning desire.

Last year, that feeling inspired me to set a goal for myself – to make a half million dollars from a single project. I knew how to make that much money working all year, but I had never made that much from a single project before.

I ended up exceeding my goal by $130,000.

Focus on the aspects of your business that truly excite and inspire you. Think about the goals you’d most like to achieve – the ones that might seem more like wishful thinking to someone else – but that you have a burning desire to accomplish. If you’re willing to set those big goals, then you must be willing to step up and do what it takes to achieve them.

The results you want to achieve are within your reach. In order for you to reach the fruit of the tree, you’ve got to make the decision to step up and go out on a limb.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you’d like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com

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